Skilland

Brand guidelines

brand-guidelines

Apply Anthropic's official brand colors and typography to any artifact. A good template for writing your own brand-guidelines skill.

AI-generated, not yet reviewed by an editor.

Marketing & growthApache-2.0 · MirroredNot scanned yet#Brand#Design#Marketing
About this skill

Applies Anthropic's brand colors (dark #141413, light #faf9f5 and orange, blue and green accents) and typography (Poppins for headings, Lora for body text) to documents, slides and other artifacts.

It is most useful as a template: copy it, swap in your own colors and fonts, and you have a brand-guidelines skill for your company.

After installing, try asking

  • Restyle this one-pager with the brand colors and fonts.
  • Check this slide deck against the brand guidelines and list what is off.
  • Turn these brand guidelines into a version for our company, using the colors in this screenshot.

AI-generated, not yet reviewed by an editor.

SKILL.md

Anthropic Brand Styling

Overview

To access Anthropic's official brand identity and style resources, use this skill.

Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

Brand Guidelines

Colors

Main Colors:

  • Dark: #141413 - Primary text and dark backgrounds
  • Light: #faf9f5 - Light backgrounds and text on dark
  • Mid Gray: #b0aea5 - Secondary elements
  • Light Gray: #e8e6dc - Subtle backgrounds

Accent Colors:

  • Orange: #d97757 - Primary accent
  • Blue: #6a9bcc - Secondary accent
  • Green: #788c5d - Tertiary accent

Typography

  • Headings: Poppins (with Arial fallback)
  • Body Text: Lora (with Georgia fallback)
  • Note: Fonts should be pre-installed in your environment for best results

Features

Smart Font Application

  • Applies Poppins font to headings (24pt and larger)
  • Applies Lora font to body text
  • Automatically falls back to Arial/Georgia if custom fonts unavailable
  • Preserves readability across all systems

Text Styling

  • Headings (24pt+): Poppins font
  • Body text: Lora font
  • Smart color selection based on background
  • Preserves text hierarchy and formatting

Shape and Accent Colors

  • Non-text shapes use accent colors
  • Cycles through orange, blue, and green accents
  • Maintains visual interest while staying on-brand

Technical Details

Font Management

  • Uses system-installed Poppins and Lora fonts when available
  • Provides automatic fallback to Arial (headings) and Georgia (body)
  • No font installation required - works with existing system fonts
  • For best results, pre-install Poppins and Lora fonts in your environment

Color Application

  • Uses RGB color values for precise brand matching
  • Applied via python-pptx's RGBColor class
  • Maintains color fidelity across different systems